"Beginning as a company focused on making quality clothing, Diesel has become part of the youth culture worldwide.
Diesel is an innovative international design company, producing a wide-ranging collection of jeans, clothing and accessories.
Diesel is a leader in pioneering new styles, fabrics, manufacturing methods and quality control to guarantee an outstanding product.
The company is present in over 80 countries with over 5,000 points of sale and more than 300 monobrand stores (200 of which are company-owned and the rest in partnership with local distributors)."
"Diesel - Heritage." DIESEL - the Jeans, Clothes, Shoes and Distraction Company, Not the Fuel. Accessed on Web. 07 Feb. 2011. Available at http://www.diesel.com/heritage.
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