And to celebrate Diesel's first decade in music, we've turned D:U:M inside out. In line with our prodigal Be Stupid philosophy we've screwed with the classic branded music contest, here's the idea - now you the fan take centre stage and commit 'stupid' acts to win gigs, recording fees and global infamy for your favourite bands, and thousands worth of actually amazing prizes for you. Easy…Through a series of heats and knockout rounds we will find the most obsessively followed new band in the world. It's the ultimate battle of the fans, it's survival of the stupidest and it’s online now.
Pre-Stupid, D:U:M Launched 10 years ago (before Napster) as a yearly unsigned music talent awards and a worldwide support network with some of the most exciting new artists, labels, radio stations, journalists and producers across most countries, D:U:M evolved and grew, on and offline connecting fans to bands, and in 2009 set off on a grand tour of the world with two lucky winning bands. Diesel:U:Music has been an integral part of the careers of such artists as Mylo, Diplo and The Cool Kids
Text sourced at:
http://music.diesel.com/aboutUmusic
Images from:
http://music.diesel.com/bands/overview/596
http://music.diesel.com/bands/overview/434
http://music.diesel.com/bands/overview/724
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